Snapchat’s Juneteenth filter prompts users to smile to break chains

Illustration by Alex Castro / The Verge

In its latest filter blunder, Snapchat has debuted a Juneteenth filter that allows users to “smile and break the chains.” The filter was panned by critics on Friday morning for its tone deafness.

Atlanta-based digital strategist Mark S. Luckie demonstrated the filter on Twitter, calling it “interesting.” The filter shows what appears to be an approximation of the Pan-African flag, and prompts the user to smile — a common trigger for animated Snapchat filters — causing chains to appear and then break behind the user.

Juneteenth is the anniversary of the day in 1865 when…

Continue reading…