In its latest filter blunder, Snapchat has debuted a Juneteenth filter that allows users to “smile and break the chains.” The filter was panned by critics on Friday morning for its tone deafness.
Atlanta-based digital strategist Mark S. Luckie demonstrated the filter on Twitter, calling it “interesting.” The filter shows what appears to be an approximation of the Pan-African flag, and prompts the user to smile — a common trigger for animated Snapchat filters — causing chains to appear and then break behind the user.
This SnapChat #Juneteenth filter is…um…interesting.
Smile to break the chains? Okay then. pic.twitter.com/Wyob3kT3ew
— Mark S. Luckie (@marksluckie) June 19, 2020