Samsung’s Sero TV, which rotates between landscape and portrait orientations depending on what kind of content you’re watching, has gone on sale in the US and UK. Samsung says that the 43-inch TV is available for $1,999.99 / £1,599. That’s a lot considering the TV’s relatively small screen size, but you’re still getting a 4K QLED panel.
The Sero has been available in Korea for a little while now, but back at CES 2020, Samsung announced that it would be bringing the TV to the US and other global markets. The thinking is that the TV’s portrait orientation will mean it’s better at showing Instagram stories, TikTok videos, Snapchat content, and any other videos typically shot vertically rather than horizontally.