Facebook’s experimental app division has a new product out today called Collab that promises to deliver a new approach to collaborative music making. The app, launching as an invite-only beta on iOS, is from Facebook’s NPE division (short for new product experimentation). If it already in that brief description sounds like another swing at the cultural and creative juggernaut that is TikTok, that’s because it is.
Collab’s primary pitch is that you can create short-form videos split into three simultaneous sources, so you can perform a single song by playing three different instruments and stitching it all together. Or you and one or two other friends can collaborate together by each supplying one of three parts.