Apple TV Plus is still looking for its big win

US-IT-APPLE-LIFESTYLE-COMPUTERSPhoto by Noah Berger / AFP / Getty Images

With a $6 billion content budget, Hollywood’s biggest names, and hundreds of millions of potential customers, Apple TV Plus launched in November 2019 with an ambitious goal: create Apple’s own HBO. But a little over six months later, Apple TV Plus is barely a part of the streaming conversation.

Now should be Apple’s time to shine. The company is gifting subscriptions to practically anyone with an Apple device, and the entire world is stuck at home during a global pandemic with nothing to do but watch TV. The service is filled with high-profile names like Oprah Winfrey, Jason Momoa, and Jennifer Aniston, and it just debuted a new series starring Chris Evans.

Most signs indicate Apple TV Plus is off to a slow start, though. While that’s to…

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